CEEREAL’s strengthens and connect members by providing a unified voice, serving as the expert resource, enhancing industry best practices, and promoting the benefits of breakfast and breakfast cereals and oat milling products.

CEEREAL serves its members by:

  • Acting as the representative of the breakfast cereal and oat milling industry in the EU;
  • Providing input to regulatory proposals and actions affecting the industry;
  • Promoting high standards of product safety and quality;
  • Advocating uniformity in standards applicable to the industry;
  • Participating in and sponsoring research;
  • Raising awareness on the importance of breakfast and the role breakfast cereals play as part of balanced diets and active lifestyles.

If you would like to receive more information on how to become a member of CEEREAL, you're welcome to send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or to contact us at +32 (0)2 736 79 97.