WE ARE COMMITTED TO PROVIDING PEOPLE WITH SAFE, NUTRITIOUS, SUSTAINABLE, AND ENJOYABLE BREAKFAST CEREALS.

The importance of breakfast

Studies show that breakfast consumption is associated with improved nutrient intakes and the maintenance of a healthy body weight and, especially in children, appears to support learning and educational performance.

Our key commitments

CEEREAL members’ actions are driven by 5 key commitments, relating to the nutritional value of breakfast cereals, food information, food safety, responsible advertising, and sustainability.

Why we do what we do

Breakfast cereals are an integral part of people’s diets. Therefore, providing people with breakfast cereals that are safe, nutritious, sustainable, and enjoyable is paramount to CEEREAL and its members.

The contribution of breakfast cereals to healthy and balanced diets

Breakfast cereal consumption is associated with diets higher in vitamins, minerals, fibre, and whole grain.

Regular breakfast cereal consumption can help lower the risk of inadequate micronutrient intake.

Breakfast cereals often facilitate the consumption of other nutritious foods or essential food groups.

1992

Established

7

Member associations

7

European countries

12

Company members

Resources

The Benefits of Oats – Healthy diet, healthy choice, healthy soil

05 June 2023

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News

Become a Member

CEEREAL represents its members and their interests towards the EU institutions and relevant stakeholders. Find out how you can join us!

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