Industry actions

Reformulation in Portugal: Breakfast cereal sector achieves targets

In 2019, the Portuguese breakfast cereal sector agreed a 10% sugar reduction and a 10% salt reduction (weighted average based on sales) across the category by the end of 2022. Producers also agreed the target of no more than a weighted average of 1g/100g salt on breakfast cereals for kids. In 2022, the stakeholders published the results of its 4th monitoring (data for 2021) and confirmed that the targets for salt exceeded expectations (-17,4%) and the reduction in sugar to date has been 4,9%. The final checkpoint (data 2022) is being finalised.

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