CEEREAL, as the representative of the breakfast cereal and oat milling industries in Europe, coordinates the activities of company experts and experts in National Associations through its working groups.


Ece Nevra Durukan, Cereal Partners Worldwide


Jochen Brüggen, H. & J. Brüggen KG

General Assembly

The General Assembly is composed of all CEEREAL members. Its main competences include approving CEEREAL’s objectives, priorities and finances and electing the Board of Directors as well as the President and the Vice-President.

Board of Directors

The Board of Directors is composed of up to eight representatives of Association and Company Members that are elected by the General Assembly. The current Board of Directors is composed of the President and Vice-President, as well as: Nicolas Delteil, CPW; Olivier Vernier, Kellanova; association members: Peter Haarbeek, Germany; Jorge de Saja, Spain; Niklas Kumlin, Finland. 

Working Committees and Groups

CEEREAL has two working groups:

  • The Working Group on Nutrition, Sustainability and Communications with its Chair Nina Peacock, Kellanova.
  • The Working Group on Food Safety with its Chair Jörg Cselovszky, Cereal Partners Worldwide.