Since January 2022, Kellanova has started rolling out new world-first technology Navi-Lens on its cereal boxes to make them accessible to blind and partially sighted people. Today, the NaviLens smart codes have already been printed on over 850 million of its products across Europe and the NaviLens application has been used more than 130,000 times to scan their products in 35 languages.

More information:
https://www.linkedin.com/pulse/making-consumer-information-accessible-all-fooddrinkeurope-nmwde