Become a Member

CEEREAL and its members

CEEREAL represents its members and their interests towards the European Union institutions and relevant stakeholders. We connect members, bundle their interests and strengthen their voice towards European policymakers. We serve as an expert resource for policymakers and stakeholders, enhance best practices, work on industry standards, and promote the benefits of breakfast and breakfast cereals.

Both companies and national associations can become members of CEEREAL.

How CEEREAL serves its members

  • We represent the breakfast cereal and oat milling industry and their interests vis-à-vis EU institutions;
  • We provide input into legislative and regulatory proposals and actions affecting these industries;
  • We promote high standards of product safety and quality across members, the value chain and towards policymakers;
  • We advocate uniformity in standards applicable to the industry;
  • We participate in and contribute to research and relevant industry actions;
  • We collect and provides relevant industry data to policymakers and regulators;
  • We raise awareness on the importance of breakfast and the role breakfast cereals in healthy and sustainable diets.

Interested in becoming a member?

If you would like to receive more information about how to become a member of CEEREAL, please send an e-mail to or contact us at +32 (0)2 736 79 97.

What members value about CEEREAL

Ece Nevra Durukan

President, CEEREAL
Cereal Partners Worldwide, Head of Regulatory & Scientific Affairs

CEEREAL is an invaluable resource for its members and a pivotal platform in the food sector uniting breakfast cereals companies and oat millers of all sizes as well as local associations across Europe.

One of the key advantages of CEEREAL is its ability to speak with one voice on behalf of both industries. In our journey towards sustainable food systems in Europe, collaboration and policy access allows us to engage in decision-making processes and ensure that our industry’s concerns are taken into account.

Jochen Brüggen

Vice-President, CEEREAL
H. & J. Brüggen KG
Managing Director

CEEREAL, representing both European breakfast cereal manufacturers and oat millers, provides vital representation for our industries at the European level.

We rely on CEEREAL as the key communication channel in Brussels, where it keeps us well-informed about all EU-policy developments. This is crucial as the EU plays an increasingly significant role in the legislation affecting our businesses.

CEEREAL also serves as a valuable point of contact for anyone seeking information about our products and topics. Having such a central hub streamlines communication and ensures our collective voice is heard effectively.

Christopher Rubin

Rubin Mühle GmbH
Managing Director

As a member of CEEREAL, we can benefit from an invaluable network of like-minded professionals who are willing to share their experience ad collaborate on advancing our industry.

Regular meetings and events provide valuable insights into current trends and developments. Moreover, membership grants access to resources and information that support our professional growth and strengthen our company.

Niklas Kumlin

Helsinki Mills, CEO
Representing ETS

We joined CEEREAL to receive and share information and insights about important topics that impact our industry. Considering recent and future changes in regulation in the sector, I strongly recommend other manufacturers to join as well.

Networking and sharing best practices on how members tackle challenging issues is also important and can be and inspiration and motivation for individual member companies.

Together we can be more than the sum of our parts, have a strong voice and clear positions towards policymakers, regulators as well as our direct customers and end-consumers.

Jörg Cselovszky

Cereal Partners Worldwide, Global Regulatory Affairs Manager

In today’s increasingly complex public and regulatory environment, it is crucial to have a unified voice to navigate the challenges we face more effectively.

By being a part of CEEREAL, businesses can bring their interests to the table and get actively involved in the negotiations with authorities on legislative projects and requirements.

I am proud to chair the CEEREAL Food Safety Working Group, which brings together experts from the different businesses. The exchange of knowledge is critical to develop substantiated advocacy positions and to provide strong guidance to authorities on technical aspects related to breakfast cereals.

Peter Haarbeck

Verband der Getreide-, Mühlen- und Stärkewirtschaft VGMS e.V., Managing Director

A good breakfast gives you a good start into the day. Breakfast cereals and oatmeal are an essential part of this. Every day, many people in the industry are committed to producing healthy and sustainable products.

CEEREAL is highly committed to ensuring that the conditions for this are the right. Thank you very much!

Scroll to Top