CEEREAL, as the voice of the breakfast cereal and oat milling industries in the EU, is engaged in an open dialogue with the European authorities and relevant stakeholders.

CEEREAL members recognise the need for an effective EU regulatory framework to guarantee a high level of consumer protection and a level playing field for industry across Europe. CEEREAL also supports the efforts of the EU to bring together all relevant stakeholders, so as to enable constructive discussions on issues of political importance.