For many years breakfast cereal manufacturers have been taking steps to reduce the impact on the environment and improve the social welfare of those in our supply chain.

Breakfast cereal manufacturers take a lifecycle approach in addressing sustainability, from how the farmers harvest their rich and diverse grains, all the way through the supply chain to how the family enjoys the great taste of cereal at the breakfast table. The combined challenges of climate change, water availability, resource efficiency and global food security mean that we are truly at a critical moment for our planet. Breakfast cereal manufacturers understand that addressing these issues not only underpins long term business success, but helps to create a more sustainable planet for future generations.

From the single individual to the largest business communities, we are all urged to reduce our environmental footprint in our daily choices and practices. As a responsible business sector, breakfast cereal manufacturers take this call very seriously. We continuously seek new ways of improving resource efficiency and through research and innovation we will continue to strive to reduce the environmental footprint of our products. In order to ensure the highest level of impact, we collaborate with a wide range of stakeholders, from those that source the raw materials to those that dispose of post-consumer waste. We are proud of implementing sustainability measures through self-regulation. Many of our members are involved in the following initiatives:

• The European Food Sustainable Consumption & Produc-tion Round Table

• The Roundtable on Sustainable Palm Oil

• The Sustainable Agriculture Initiative Platform

• AIM-PROGRESS, Programme for Responsible Sourcing

More information on the actions of breakfast cereals manufacturers can be found here. Hope you can enjoy this informative reading!